Public relations firms for the environment?

I did a webinar on air permitting with BLR (Business and Legal Reports) two days ago. It was very well attended. I talked about the steps one needs to take to obtain a permit. One of the steps may involve public hearings. I spoke about how important it is to have good community relations with one’s neighbors and how the lack of it may hinder the permit applicant during public hearings.

At the Q and A session following my presentation, someone asked if it would be a good idea to hire a public relations firm to let the neighbors know what goes on inside the plant. My answer to the question was an emphatic NO.

It is always better to have someone knowledgeable about your operation to tell your neighbors about what you do. Someone who is actually involved in making your products. That is much better than hiring a spin doctor with a degree in French Literature to explain your manufacturing process to the public. (My apologies to those of you who have degrees in French Literature.)

Slick does not always work.

In fact, sincerity and knowledge trump slick every time.

What is your potential to emit?

The term “Potential to Emit” under the Clean Air Act is defined under 40 CFR 70.2 as “the maximum capacity of a stationary source to emit any air pollutant under its physical and operational design”. You use the PTE to calculate your expected air emission when you are applying for a permit.

For example, if you have a piece of equipment that is designed to operate 24 hours a day and 365 days a year, you will have to calculate your air emission based on these maximum of hours. The agency is going to assume you will be running that equipment 24/7 every day of the week.  Now if the equipment requires an hour of down time for maintenance, you can then use 23 hours per day for your PTE.

If you have a paint booth and you need so many hours per day to switch paints and set it up, you can deduct those hours when calculating your PTE. These are operational designs.

If you voluntarily restrict your operating hours in order to apply for a FESOP (federally enforceable state operating permit), you can use your reduced hours to calculate your PTE. In this case, your voluntary restriction on your operating hours is enforceable by EPA (hence federally enforceable). If you exceed those hours, EPA can take enforcement action against you even though you are operating under a state operating permit. So be very careful when you apply for a FESOP. Make sure you can meet your own operational restrictions.